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The lockdown slowed down life for a lot of people and for a lot of brands, though not for Verizon. As people became more reliant on their phones than ever before, Verizon wanted to make sure they stayed connected using their network.

To pull these off, there were hours and hours of Zoom castings, trying to find the perfect real customers to put on screen. There were COVID tests of the cast to ensure the safety of the crew, which caused last minute scrambles to get backups ready when positive tests came back. There were remote shoots with QTake on one screen in front of me and another screen full of Zoom and Teams chats to discuss the shoot with the creative team and the clients in real time. And then of course there were the endless days (weeks, really) of edits, VO records, and mixing.

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